Sergio George

The Mastermind behind the Evolution of Salsa over the past 40 years.

Sergio George, a producer, arranger, and pianist with 20 GRAMMY Awards and more than 50 nominations, is one of the most influential figures in Latin music and the producer who helped redefine salsa for the 21st century.

His vision has transformed salsa into a global language that connects generations and musical styles.  Throughout his career, he has worked with icons such as Celia Cruz, Marc Anthony, La India, Daddy Yankee, Karol G, Jennifer Lopez, Thalia and Tito Puente. 

In 2025, he released his first album as a lead artist, ATACA SERGIO!  Presents: Urban Salsa Sessions, featuring collaborations with Wisin, Jay Wheeler, Fariana, Oscar D’Leon, and Anthony Ramos.  That same year, he led the first global Google Doodle dedicated to salsa and produced the !ATACA SERGIO! All Stars Concert at the Kaseya Center in Miami.

In 2026, he will bring this project to the stage with his first International tour across the United States and Latin America.